Mum calls for Kmart to ditch gendered clothing labels for children
It's left people divided
By Amber Wemyss
November 20 2019
An opinionated mother from New Zealand has called for Kmart to ditch gendered clothing labels on children's clothing in the store.
India Springle took to social media to shame the retail giant after sharing an image of her two-year-old daughter wearing a t-shirt with dinosaurs on the front.
'Hey Kmart...get with the program already would you?! Even my nearly 3 year old thinks your gender labels are bull... why the hell are all the cool T-shirts labeled 'boys' what makes this T-shirt a boy's T-shirt anyway?!?' she wrote.
'Girls can only wear a dinosaur T-shirt if it's pink and full of sequins?! Honestly it is beyond ridiculous get in the modern word you archaic bunch of fossils...' she added, before concluding 'down with gendered kids clothes and down with lame girls clothes...'
Watch: Mum's Hilarious Kmart Music Video
The post, which has already been shared more than 70 times, has received mixed reactions from people on Facebook.
'RIDICULOUS!!! I CANNOT understand in this day and age why I have to go to the boys section to get my 2.5yr old girls even just a plain black t-shirt and jeans?!' one person wrote.
'So annoying,' commented another.
India's daughter loves her dinosaur shirt. Image: Facebook
However, since the post has gone viral India has also received a barrage of abuse from people who disagree with her.
Posting screenshots of some of the messages she has received, the mum has been branded as 'pathetic' and a 'loser' by some Facebook users, while others had told her to 'get a life'.
The mum admitted that she was having trouble keeping up with the amount of messages from people, adding that it was 'actually scary'.
Originally published as Mum calls for Kmart to ditch gendered clothing labels for children
