Mum is outraged over this ‘cute’ lunchbox for girls

A pink, sparkly lunchbox designed for little girls has sparked fury for one mum due to having the message ‘cheat day’ emblazoned on it.

Mum Sonni Abatta spotted the lunchbox in her local Nordstorm store in the US and says she couldn’t believe her eyes.

“We scratch our heads when we see our little girls struggle with body image, with self worth, with confidence,” she wrote on Café Mom.

We wonder, "Why do our girls worry so much about their bodies so young?" ... "Why does my 5-year-old call herself 'fat?'" ... "Why does my middle schooler stand in front of the mirror and find all her flaws?"

“THIS. This is part of the reason why.

“Why would a company ever pile onto our girls' already-fragile senses of self by making her feel as though she's ‘cheating’ by eating something that's -- gasp -- not made of vegetables and air?”

Sonni makes the point that messaging like this tells our girls that it’s ‘cheating’ to enjoy food that’s not perfectly healthy – that they are ‘cheating’ if they eat pizza or a few cookies.

Interestingly, containers of lollies are positioned right underneath the lunchboxes, too.

“Can you imagine a similar message directed toward little boys? For the record, I'd be equally offended ... but I haven't seen anything that is aimed at making our boys feel bad about what they eat or how they look,” she adds.

“Girls -- you are MORE than your bodies. More than your faces. More than your complexions. More than the clothes you wear and the things you buy and the other girls you hang out with.

“You are beautiful, worthy, intelligent, and whole beings -- whole beings who are worthy of so much love and respect, no matter what anyone, or anyTHING, says," she adds.

What do you think? Do you find this offensive?