Coles Little Shop collectables labelled as 'absolute joke'

The Coles Little Shop collectables have been labelled as an “absolute joke” by a man who found one washed up on his local beach.

Tyson Jones found a tiny Dettol bottle on the sand and took to Facebook to vent his frustration that the tiny plastic items are now just waste.

‘What message are you delivering to our children when the rest of the world makes efforts to combat the affect of global environment degradation your marketing team comes up with this genius idea,’ he wrote to Coles on Facebook.

‘When I first heard about the promotion I thought to myself how long would it be before these items started ending up in our ocean and surely enough in no time i was picking one off my local beach,’ he added saying that the supermarket was an ‘absolute joke’.

His post has been shared more than 3000 times by shoppers who agree but Coles say the Little Shop Collectables are all recyclable and fans say the supermarket giant is acting very responsibly by asking shoppers to re-cycle them in stores.

 “The Little Shop campaign only runs for a limited time and customers are able to recycle the wrappers at their nearest store through our in-store REDCycle program,” a Coles spokesperson told Yahoo7 News. 

“For Coles Online deliveries, mini collectable packaging can be returned to the driver, and recycled through our REDCycle program.”